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CEO's Office

“ Investment goes beyond financial growth; it’s about establishing new benchmarks for the future. At NOX, we don’t simply fund industries and ideas—we become strategic partners, immersing ourselves in the journey from vision to execution. Through strong, collaborative partnerships, we fuel innovation, drive sustainable progress, and shape the future together. ”

Marzouq J Al Bahar

Our Journey

At NOX, we’re more than just investors—we’re creators of opportunity. As part of the IFA Group, we’ve expanded our reach across the GCC and beyond, building a diversified portfolio that spans from farming to restaurants and family entertainment. With the strength of the Al Bahar family’s global network, we forge strategic partnerships with industry leaders like Caterpillar and Coca-Cola. Every milestone we reach is driven by innovation and a relentless pursuit of excellence in the sectors we invest in.

2015
2016
2017
2018
2019
2023
2024

2015

Foundation of NOX Management

Established as a multi-sector powerhouse with a focus on aggressive growth and innovation.

2016

Entry into Manufacturing

Partnered with Agthia to launch the Al-Ain Water Brand in Kuwait, marking a strategic move into the manufacturing sector.

2017

Acquisition of Ghaliah

Entered the digital media space by acquiring Ghaliah, enhancing our capabilities in innovative online marketing.

2018

Relaunch with ORA

Relaunched ORA, blending traditional Japanese flavors with modern cuisine, boosting our culinary portfolio.

2019

Expansion of Oncost with Gulf Mart acquisition

Acquisition of Gulf Market, a trusted Kuwaiti brand known for fresh produce and specialty items, expanding Oncost's offerings.

2023

Acquisition of Trampo Extreme

Expanded into family entertainment, establishing a strong presence in the immersive experience sector.

2024

Facilities Management Expansion

EFS, a leader in integrated facilities management, diversifying and broadening our expertise.

Mission

Our mission is to be the preferred investor and partner, driving exceptional growth and innovation across our industries. We are dedicated to delivering superior value and outstanding experiences to our customers, while making a positive impact on society and the environment.

Ideology & Vision

At NOX Management, we aim to lead the GCC by driving industry transformation through sustainable investments across the food, beverage, and family entertainment sectors. Our focus on innovation and supply chain solutions creates lasting value, enhancing community well-being and shaping the future of these industries.

Core Values

  • 1

    Excellence

    We are committed to achieving the highest standards in all aspects of our investments and operations, continually striving for perfection and exceptional performance.

  • 2

    Social Responsibility & Integrity

    We uphold the highest ethical standards, ensuring transparency and accountability in every action while fostering a strong sense of responsibility toward the well-being of our communities.

  • 3

    Respect & Customer Centricity

    We build enduring relationships based on trust, understanding customer needs, and working together to achieve shared goals, creating mutual value for all stakeholders.

  • 4

    Innovation & Sustainability

    We nurture a culture of creative thinking and innovation, encouraging solutions that are both forward-thinking and sustainable, driving long-term growth and positive impact.

Management

Nabil Zeineddine

Chief Investment Officer

Philip Modayil Ninan

Chief Financial Officer